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var(--direct-ink);background:white;color:var(--direct-ink)}.direct-vs-seo_ctaSeo__fSIhs:hover{background:#fafaf8}.direct-vs-seo_tableWrap___5XrF{overflow:hidden;border-radius:1.5rem;border:1px solid var(--direct-border);background:white;box-shadow:var(--shadow-sm)}.direct-vs-seo_tableHead__0EXQ8{padding:var(--space-5);border-bottom:1px solid var(--direct-border);background:#fafaf8;font-size:.75rem;font-weight:700;font-family:ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,monospace;letter-spacing:.08em;text-transform:uppercase;color:#73757d}.direct-vs-seo_tableScroll__TlrpE{overflow-x:auto;-webkit-overflow-scrolling:touch}.direct-vs-seo_tableBody__O1nCL{min-width:36rem}.direct-vs-seo_tableRow__hWpzU{display:grid;grid-template-columns:3fr 4fr 5fr;grid-gap:var(--space-4);gap:var(--space-4);padding:var(--space-4) var(--space-5);border-bottom:1px solid var(--direct-border);font-size:.8125rem;transition:background var(--motion-fast)}.direct-vs-seo_tableRow__hWpzU:last-child{border-bottom:none}.direct-vs-seo_tableRow__hWpzU:hover{background:#fafaf8}.direct-vs-seo_param__Uukwt{font-weight:800;color:var(--direct-ink)}.direct-vs-seo_directCell__BsY4M{font-weight:500;color:var(--direct-coral)}.direct-vs-seo_seoCell__V2aZF{color:var(--direct-muted)}.direct-vs-seo_mobileLabel__gQzIR{display:none}@media (min-width:640px){.direct-vs-seo_col__4qkF0{padding:var(--space-8)}}@media (min-width:768px){.direct-vs-seo_columns__awXoh{grid-template-columns:repeat(2,1fr)}}@media (max-width:767px){.direct-vs-seo_tableBody__O1nCL{min-width:0}.direct-vs-seo_tableRow__hWpzU{grid-template-columns:1fr;gap:.35rem}.direct-vs-seo_mobileLabel__gQzIR{display:block;margin-bottom:.15rem;font-size:.6875rem;font-weight:700;color:#8a8c96}}.direct-when_section__8gAFU{--direct-coral:#cd614b;--direct-ink:var(--color-ink);--direct-muted:#555761;--direct-border:#e5e5e0;--direct-canvas:#fafaf8;--direct-seo:#3b5998;padding-block:var(--section-pad-block);background:var(--direct-canvas);border-bottom:1px solid var(--direct-border)}.direct-when_header__6Wm_h{max-width:48rem;margin-bottom:var(--space-12)}.direct-when_eyebrow___6dt1{display:inline-flex;align-items:center;gap:.45rem;margin:0 0 var(--space-4);padding:.35rem .75rem;border-radius:var(--radius-pill);border:1px solid #f5ded9;background:#faf5f4;color:var(--direct-coral);font-size:.6875rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase}.direct-when_title__L3gPi{margin:0 0 var(--space-4);font-family:var(--font-display);font-size:clamp(1.5rem,3.5vw,2.25rem);font-weight:800;line-height:1.15;letter-spacing:var(--tracking-tight);color:var(--direct-ink)}.direct-when_lead__t4EDs{margin:0;font-size:clamp(.9375rem,1.3vw,1.125rem);line-height:var(--leading-relaxed);color:var(--direct-muted)}.direct-when_grid__uhftN{display:grid;grid-gap:var(--space-6);gap:var(--space-6)}.direct-when_card__AyLZO{display:flex;flex-direction:column;padding:var(--space-6);border-radius:1.5rem;border:1px solid var(--direct-border);background:var(--color-white);box-shadow:var(--shadow-sm);transition:border-color var(--motion-fast)}.direct-when_card__AyLZO:hover{border-color:#cfcfc9}.direct-when_cardFeatured__pDPWt{border-color:#edd5d0;background:#faf5f4}.direct-when_cardFeatured__pDPWt:hover{border-color:#edd5d0}.direct-when_icon__7do_j{display:grid;place-items:center;width:3rem;height:3rem;margin-bottom:var(--space-5);border-radius:1rem}.direct-when_iconCoral__BYi_I{background:#faf5f4;color:var(--direct-coral)}.direct-when_iconSeo__uCVQ4{background:#f2f4f8;color:var(--direct-seo)}.direct-when_iconFeatured__vowB0{background:var(--direct-coral);color:white}.direct-when_cardEyebrow__uar8s{display:block;margin-bottom:.35rem;font-size:.6875rem;font-weight:800;font-family:ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,monospace;letter-spacing:.08em;text-transform:uppercase}.direct-when_eyebrowCoral__AWn49{color:var(--direct-coral)}.direct-when_eyebrowSeo__ZicBl{color:var(--direct-seo)}.direct-when_cardTitle__lz6Ls{margin:0 0 var(--space-3);font-size:1.5rem;font-weight:800;color:var(--direct-ink)}.direct-when_cardBody__4ZpAJ{margin:0 0 var(--space-5);font-size:.875rem;line-height:var(--leading-relaxed);color:var(--direct-muted)}.direct-when_points__R80yX{display:grid;grid-gap:.65rem;gap:.65rem;margin:0 0 var(--space-6);padding:var(--space-4) 0 0;border-top:1px solid #f0f0eb;list-style:none}.direct-when_cardFeatured__pDPWt .direct-when_points__R80yX{border-top-color:#ebd5d1}.direct-when_point__O_TSA{display:flex;align-items:flex-start;gap:.5rem;font-size:.75rem;color:#33353d}.direct-when_point__O_TSA svg{flex-shrink:0;margin-top:.1rem;color:#059669}.direct-when_cardFeatured__pDPWt .direct-when_point__O_TSA svg{color:var(--direct-coral)}.direct-when_ctaPrimary__DF39U,.direct-when_ctaSoft__0CLz2{display:inline-flex;align-items:center;justify-content:center;gap:.4rem;margin-top:auto;width:100%;min-height:2.75rem;padding:.75rem 1rem;border-radius:.85rem;font-size:.75rem;font-weight:700;text-decoration:none;text-align:center;transition:background var(--motion-fast),border-color var(--motion-fast)}.direct-when_ctaSoft__0CLz2{border:1px solid #d8d8d2;background:#fafaf8;color:var(--direct-ink)}.direct-when_ctaSoft__0CLz2:hover{background:#f0f0eb}.direct-when_ctaPrimary__DF39U{background:var(--direct-coral);color:white;box-shadow:var(--shadow-sm)}.direct-when_ctaPrimary__DF39U:hover{background:#b54f3b}@media (min-width:640px){.direct-when_card__AyLZO{padding:var(--space-8)}}@media (min-width:1024px){.direct-when_grid__uhftN{grid-template-columns:repeat(3,1fr)}}